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sticking

In their book, Made to Stick, Chip and Dan Heath outline the SUCCESs checklist for giving your ideas a fighting chance to cut through the noise and be remembered.

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

Aim for those and your idea might have some legs.

So, what about the pomegranate phone?

Go have a look and then come back. I’ll wait.

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