and on a sunday, no less
I have been the lucky recipient of some pretty insistent e-mails from a PR/GR firm trying to get me to attend an event this week in Toronto.
The e-mails have been arriving over the last few weeks. Today, I’ve received the e-mail twice. I guess they’re getting desperate as the event is on Tuesday, I think.
After getting the second one I decided to write back. Here’s what I sent them:
The subject header on this reply should probably read, “Your last chance to keep from having e-mails from your organization automatically deleted without being read.”
I’m not sure how you got this e-mail address but ok, you did.
I have no idea who you are. Also fine.
Please rest assured that I have read it. I have not yet decided to attend the event.
Sending me the exact same e-mail over and over again is not going to make me any likelier to attend the event. In fact, it is possible it might have the exact opposite effect. Because that’s what spam does. It makes me want to do the opposite. This isn’t “Simon Says.”
Spam says come. I stay home.
Spam says read. I delete.
Should I decide to attend, you will hear from me.
Now please take the time that you’ve spent spamming me and use it to click on the following links and learn little bit about more appropriate ways to start a conversation with someone and creating some real value for your clients. Assuming that’s what you’re interested in doing.
If your actual business is annoying people then keep on keeping on. You’re doing a great job.
http://sethgodin.typepad.com/seths_blog/2009/01/how-to-send-a-p.html
http://davefleet.com/pitching-tips/
http://davefleet.com/2008/09/anatomy-of-a-bad-pitch/
Any bets on whether they offer me the same consideration I gave them?